Building a Successful SaaS Ed-Tech Company

Interview with Zach Posner, Former CEO of Engrade (acquired by McGraw-Hill Education)

Interview with Zach Posner:

Q: Could you provide some background on the early history of Engrade? How did the company get started?

Key Learnings from Zach Posner:

· Not all successful companies are rocket ships: While Engrade’s product became adopted by teachers and schools between 2004 and 2010, it generated no revenue and wasn’t even truly a business. However, Bri Holt was able to gradually establish customer satisfaction and demand for the product. This long adoption period made it easy for Zach Posner to come in and ramp up the business. Not all successful companies grow like a rocket ship in the early days.

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