Successfully Pivoting a SaaS Business:

Brian Litvack, CEO and Co-Founder, LeagueApps

Interview with Brian Litvack:

Q: Can you talk about how you guys first got started? What were the early days like?

Key Learnings from Brian Litvack and LeagueApps:

· Don’t be afraid to migrate from a consumer-focused to an enterprise-focused business. LeagueApps made a pivot from a consumer-focused social network to an enterprise-focused software company. This pivot made sense, because LeagueApps discovered that the leagues were the group that really had the pain. As a SaaS founder, your mission is to identify the most acute pain point, and this may require changing your target customer based on market data.

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